Mom and dad never understood that I had trouble identifying my yellow skin with the other German kids. Moreover, while I spoke fluent German, the Russian and Polish kids didn’t, yet, they fit in better than I did.
o build a brand, writers and authors must also use the content marketing strategy, even if they aren’t qualified marketers. While most businesspeople build a readership with content marketing techniques in which they define their goals and reach out to their audience, writers can do the same. In many ways, we write stories to persuade. So why not market ourselves?